Analytics SEO & Google Analytics Overview

We set out to devise an effective SEO marketing process, and a set of tools to support this process, that help site owners create better websites.  For us, the SEO Process is one of continual improvement and refinement.  This is something we refer to as the ‘Slight Edge Philosophy’; if you can make small incremental improvements in most aspects of your online business then you can expect big improvements in results relative to your competitors.

We hope Analytics SEO gives site owners a competitive advantage and helps them create and manage websites that are; user friendly - easy to navigate, well structured and nicely laid out; and search engine friendly – relevant keyword friendly structure to URLs, headings, on-page copy, meta tags and more.

Analytics SEO tracks your competitors’ websites and SEO activities, and tells you how you compare.

At the start of your SEO Campaign you can benchmark your position in a competitive league table showing the relative strength and traffic of your website for the keywords you want to rank for.

You can see how many pages your competitors have and how many other sites link to them.

Better still you can piggyback off all your competitors’ online SEO activities, by using our link building project management tool which lists all the websites that link to your competitors.

Our plan is to give the site owner a continuously updated view of his competitive position and a set of tailored tools, advice and support services that help him gain a competitive advantage.

There are 5 main parts to the SEO Process and Analytics SEO is based on these 5 Stages:

Stage 1 – Site Audit
Stage 2 – Objectives – Keyword Research & Competition
Stage 3 – On-Site Optimisation
Stage 4 – Off-Site Optimisation
Stage 5 – Monitor & Review

You can see examples of the reports, insights and suggested tasks for each stage of the process by clicking on the relevant links above.

Surrounding these stages of the process are more support functions to help you manage your optimisation easily;

Dashboard – is a quick summary of all key SEO insights on one screen;

Workload Manager is a SEO Project Management tool that helps you manage, organise and delegate your SEO tasks and is especially useful for tracking all your external link building activity and;

Community Intelligence – this is where you can opt-in to share your analytics and SEO data anonymously.  We then use this data to undertake statistical SEO research to prove which SEP tasks produce the best results for your SEO campaigns.

Over time it can help you make better investment decisions about your website and your SEO campaigns.

It will give you a competitive edge as it gives you a clear picture of what your need to do to beat the competition.
It will save you considerable, time, money and effort in optimising your website.

If you manage more than one site as an individual SEO Consultant or agency, then it should improve your margins as you spend less time running ad-hoc reports and more time analysing the effectiveness of your SEO campaign and planning what to do next.

If you are an in-house SEO marketing manager responsible for your company’s website(s), then welcome to the tool that will get you your next promotion!

You setup an account for your website and a specific SEO campaign.  You can even have multiple campaigns running at the same time, targeting different keywords and different parts of the site.

If you have Google Analytics then you can enter your user credentials so Analytics SEO can talk to Google Analytics.

You then need to walk through the 5 Stage SEO Process, step by step following the task indicated on the screen.

Take a look at the data and reports.  Read the help and advice sections which inform you of the relative importance of each task and what course of action you have.

Make decisions about which campaign keywords you want to rank for and start link building – or ask someone like us to do this for you.

Measure and analyse your progress.  Refine your approach.  Start the process again.

An Internet browser, a website and a credit card!

No you do not. But it will be much more powerful if you do so.  Couple Google Analytics data with our Analytics SEO and you get additional insights and reports such as:
Keyword Potential – Analyses keywords which are already bringing you some traffic and highlights keywords with large potential volumes and ranks them by how strong the competition is.

Overlay Metrics – You can overlay your SEO activities against your organic site visits and see which activities are producing improvements in your ranking results.

Summary of Keywords by Visits – This allows you to keep track of fluctuations in the number of visits each keyword brings to your site over time.  It is useful for identifying the keywords that have the biggest impact on your site.