This is a big update! We’ve added support for local rankings to the platform, along with some other changes. This now supports over 40,000 towns and cities worldwide (40,617 to be precise!), so you can now check rankings for any keyword as if you were sitting in (almost) any location around the globe.
What is more, you can add up to 20 search engines per campaign too! So if you want to create a campaign in order to check the position of a keyword on google.co.uk as if you were sitting in any one of 20 European capital cities, it is now possible!
This involved a lot of backend and frontend changes to support such a significant change in functionality. One thing we’ve had to change is the way the Campaign Setup Wizard works, so we’ve revamped that whole section as part of this deployment too. This also had a knock-on effect on some other areas, as explained below.
A new (6 step) wizard!
Step 1 – Campaign Details
If you’ve set sites up on the platform before, you’ll notice we’ve changed Step 1 of the wizard. This now includes the start, end date and campaign description data we used to ask for in Step 5 of the old wizard. We think this is a more logical place to put it. We’re also asking users to enter the site’s related Google+ profile url (e.g. plus.google.com/+Analyticsseo) as we’ll be shortly using this with a new feature we’ll adding to the system, hopefully before the end of this year.
Step 2 – Adding Keywords and Search Engines
When you add keywords on the system will now dynamically update your usage totals in order to warn you if you’re likely to exceed your current account limits:
Then, when you then select your preferred search engine variants for keyword monitoring, you’ll notice that once you’ve selected your primary engine (the top choice), you can continue to add up to 19 additional search engines and the system now also supports town, city, language selection, so you can be really precise with how you want your keyword rank checks made:
Step 3 – Choosing Competitors
We’ve changed the design slightly here and switched the layout around to make it a little more intuitive. You can still track up to 5 competitors per campaign; if you want to track more, just add additional campaigns.
Step 4 – Configuring Google Analytics integration
This step hasn’t changed; we still support OAuth integration, so all you need to do is click on “Connect Account” (whilst ensuring your browser supports pop ups from this site) and authorize the app. Remember, we add GA data to almost 30 modules in the platform, so this step is well worth completing, if you can.
Step 5 – Configuring Google Webmaster Tools integration
We’ve now included Google Webmaster tools configuration as an essential part of setting up a campaign. This is becoming increasingly useful as we can now obtain more data from GWT, so we highly recommend you complete this step.
Step 6 – Setting up a Brand Keyword Filter
We’ve added this into the campaign setup process, as we found a lot of users were skipping this step and assuming the platform would know what the branded terms for each site were; unfortunately, it’s not quite reached that stage of super intelligence yet, so you do need to complete this step in order to allow the platform to correctly filter keyword and analytics data by brand/non-brand correctly. You’ll notice when you reach this step that the platform will usually add your domain name in as a branded term. As is spelled out in the user manual, we recommend you also consider adding as many brand terms as you can think of and take into account misspellings, typos, Trademarks, phone numbers and sometimes you might even want to consider the names of senior executives as branded terms.
As a result of re-designing the Campaign Setup Wizard, we’ve also had to re-label and re-design the Quicklinks menu too.
This is a very useful piece of the platform as it allows to not only to quickly change any campaign configuration, but also to jump to some parts of the platform (like Keyword Research) which would otherwise take you a few clicks.
You might also notice that you no longer have to complete the entire wizard whenever you edit a campaign setting – you can now just jump back into the campaign settings to change, for example, your search engine choices, save you changes and then jump straight back out.
Tracking landing pages over time – v.5.3.4
And that’s not all! Yesterday, we also rolled out a small, but significant, update to the Organic Breadth and Depth module. We added “landing pages” to the chart. This shows the number of landing pages generating traffic over time. This is extremely useful for SEO as you can directly compare these numbers to the number of pages indexed by Google over time. There’s little point in creating great content if it doesn’t get indexed, right? But getting the content indexed is only half (well, a third!) of the battle – you’ve got to get traffic to view that content (and then convert, of course).
By: Matt O’Toole, Customer Experience Manager at Analytics SEO