Analytics SEO Software Blog

SEO Tools Build vs Buy

Posted by Laurence in SEO Advice on 07 Mar 2013 at 01:20pm

07 Mar

As a provider of SEO Software we're often asked "Why should I pay you when I can build it myself?". We completely understand this attitude but we believe that the software and the service that we provide can't be matched by something built in-house. The reasons for this are manifold and we go into them in more detail here.

State of Search Tool Week

Posted by Anna in SEO Advice on 06 Mar 2013 at 03:48pm

06 Mar

This week is State of Search's Tools Week which we are naturally involved with. Yesterday at 12pm GMT our CEO Laurence O'Toole gave a live presentation that revolved around the key features of the software and how it can help you. You can view the video here, complete with the Q&A which followed our presentation.

Digital Industry Females: Link Building Techniques to Combat Pesky Penguins

Posted by Anna in SEO News on 01 Mar 2013 at 02:14pm

01 Mar

Last night I attended my first Digital Industry Females event and I must say that it delighted on every level! There was a great talk, great atmosphere and great company (not to mention the free drinks and nibbles!).

The real benefits of Social Media

Posted by SeanHearn in Social Media on 28 Feb 2013 at 10:45am

28 Feb

Is social media the great equaliser for today’s marketers? Anyone who has studied a marketing degree (or degree with a marketing component) will tell you of the importance and value of understanding consumer behaviour, more specifically, potential consumers' decision making process that leads them to purchase.

Campaign Analytics - A Guide to Digital Marketing Metrics in 2013

Posted by system (not verified) in SEO Advice on 25 Feb 2013 at 07:21pm

25 Feb

This post is designed to help de-mystify the hundreds of analytics metrics available into a smaller number of important metrics for digital marketing campaigns.

Social Media Use amongst Premier League football clubs

Posted by mattjotoole in Social Media on 22 Feb 2013 at 09:40am

22 Feb

Is the biggest football club in the world (Manchester United) almost completely disinterested in using social media channels in order to communicate with its fanbase? Why does it appear to be almost exclusively reliant on Facebook?

Distilled Event - "Why I Hate Link Builders"

Posted by mattjotoole in SEO News on 20 Feb 2013 at 08:15pm

20 Feb

I attended my third Distilled evening event this week. Every time I've been, the talks have been entertaining, informative and what's more, the drinks and food tend to be free!

Alternative Social Media Week 2013: New School PR For Journalists and Bloggers

Posted by Anna in Social Media on 18 Feb 2013 at 06:38pm

18 Feb

Last night I attended an event from the meetup group Content Creation Collective, organised by Natalie Harris. This group is all about the new game of Content Creation that is becoming a growing concern in the industry.

How Good Is Your SEO?

Posted by Anna in SEO Advice on 08 Feb 2013 at 02:10pm

08 Feb

How Good Is Your SEO? is our exciting lead generation tool. It went live over a year ago now at the end of 2011 and in this time it has generated thousands of leads for our customers. In 2012 we estimate that it generated over 20,000 leads for our customers.

The Winner of the 2013 Super Bowl According to Social Media

Posted by Anna in Social Media on 04 Feb 2013 at 04:34pm

04 Feb

On Friday we published a post on the respective Social and SEO profiles of the Baltimore Ravens and the San Francisco 49ers. From our analysis of this data we correctly predicted that Ravens would win the Super Bowl XLVII!