At 5 years old I told everyone I was going to become the president of the world one day. At 8 I was going to be a professional rugby player. At 12 - a film director. This was my last craze; I was obsessed with making a movie until my brother stepped in and with nothing but a sentence he changed my life forever. ‘You must be prepared for what tomorrow will bring and the future is all about computers kid’.
If you run PPC campaigns on Yahoo and Bing then it is essential you change your PPC campaign destination URLs in Yahoo and Bing to properly track visitors from paid search engines and non-paid organic visitors from your SEO campaign.
As a provider of SEO Software we're often asked "Why should I pay you when I can build it myself?". We completely understand this attitude but we believe that the software and the service that we provide can't be matched by something built in-house. The reasons for this are manifold and we go into them in more detail here.
This week is State of Search's Tools Week which we are naturally involved with. Yesterday at 12pm GMT our CEO Laurence O'Toole gave a live presentation that revolved around the key features of the software and how it can help you. You can view the video here, complete with the Q&A which followed our presentation.
Last night I attended my first Digital Industry Females event and I must say that it delighted on every level! There was a great talk, great atmosphere and great company (not to mention the free drinks and nibbles!).
Is social media the great equaliser for today’s marketers? Anyone who has studied a marketing degree (or degree with a marketing component) will tell you of the importance and value of understanding consumer behaviour, more specifically, potential consumers' decision making process that leads them to purchase.
Is the biggest football club in the world (Manchester United) almost completely disinterested in using social media channels in order to communicate with its fanbase? Why does it appear to be almost exclusively reliant on Facebook?