SEO Advice

Why am I seeing (not provided) in Google Analytics? Updated 21st October 2011

If you like many people over the past few days have started wondering why this is starting to show up in your Google Analytics reports then read on:

There seems to be a trend sweeping SEO land at the moment with experts in the field firmly on one side of the fence or the other. The trend is outsourcing and in some cases, it can be frustrating and confusing, however, successful outsourcing can be a rewarding and worthwhile process.  

Monday saw Google post a useful article about organic link building on their Webmaster Central Blog, giving us an unprecedented insight into how to approach the topic. The post, which includes tips on everything from the design and content of your website to the more technical aspects and quality guidelines, is basically a do’s and don’ts of link building, straight from the horse’s mouth.

Have you ever wondered whether your website’s bounce rate was good or bad?

Or whether you had a good ratio of branded to non-branded organic keyword visits?

Or whether your users spent longer on your site than average?

Well so have we!

So as the first small step of our Data Research Programme we have today published a feed of aggregated anonymised average Google Analytics website metrics.

Linking your Google AdWords to your Google Analytics account is relatively straightforward assuming you have one Google Analytics account and one Google AdWords account; however, if you have more than one account then it can get a little confusing…well at least it did for me.

Here’s a quick overview of the common problems tracking Google AdWords performance in Google Analytics that I have either personally experienced, or have had customers who have come to us for advice with these issues.