SEO Advice

From time to time, one or another of us from our team will send around an interesting article, this is to share knowledge and ensure that the whole team is aware of developments throughout the SEO/Digital Industry. In every case I can remember, I’ve found something useful in the time spent doing so.

As a provider of SEO Software we're often asked "Why should I pay you when I can build it myself?". We completely understand this attitude but we believe that the software and the service that we provide can't be matched by something built in-house. The reasons for this are manifold and we go into them in more detail here.

This week is State of Search's Tools Week which we are naturally involved with. Yesterday at 12pm GMT our CEO Laurence O'Toole gave a live presentation that revolved around the key features of the software and how it can help you. You can view the video here, complete with the Q&A which followed our presentation.

This post is designed to help de-mystify the hundreds of analytics metrics available into a smaller number of important metrics for digital marketing campaigns.

How Good Is Your SEO? is our exciting lead generation tool. It went live over a year ago now at the end of 2011 and in this time it has generated thousands of leads for our customers. In 2012 we estimate that it generated over 20,000 leads for our customers.

Warning! Google's Webmaster Tools might not be as reliable as you thought! As seasoned SEOs, you're probably well aware of that, but it doesn't hurt to talk about it does it?

I'm Nick Garner, CEO of Searchworks. I am a brand ambassador for Analytics SEO (ASEO) and so I get involved in various discussions around tools and features that could be added to the AnalyticsSEO toolset.

One of the big discussions has been working out where a site stands amongst its competition when it comes to share of search. The other is link prospecting. 

This is a post from Alan Salmoni, Alan joined us a few months ago as Head of Research and User Experience. Since then he has been carrying out some really great research, and we think that it's about time that we shared some of it with you. 

Why am I seeing (not provided) in Google Analytics? Updated 21st October 2011

If you like many people over the past few days have started wondering why this is starting to show up in your Google Analytics reports then read on:

There seems to be a trend sweeping SEO land at the moment with experts in the field firmly on one side of the fence or the other. The trend is outsourcing and in some cases, it can be frustrating and confusing, however, successful outsourcing can be a rewarding and worthwhile process.