On-Site Optimization

To mark the launch of our new keyword research process and tools within Analytics SEO, I thought it would be a nice idea to review a number of third party keyword research tools on the market to start a debate on which keyword research tools are the best and why.

First, please indulge me a moment and allow me to tell you a little bit about our new keyword research process and the tools we have built within Analytics SEO.

The Analytics SEO keyword research process is meant to complement your use of external sources of keyword ideas and suggestions. 

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Updating Website Sitemaps

Ideally you should have a process for ensuring your website sitemaps (html and xml) are updated every time you make changes to your site. Once these are updated you can wait for the search engines to come back and crawl you, download the sitemap and crawl the spidered pages.

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Why Sign-Up for Bing (Live) Webmaster Tools?

Like the webmaster tools on Google and Yahoo it’s free. Bing may not bring you as many visitors as the other search engines but we still feel that it is worth spending 15 minutes setting up a Bing Webmaster Account.

Here is what we use Bing (Live) Webmaster Tools for:

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Why Sign-Up for Yahoo Webmaster Tools?

Like the webmaster tools on the other search engines it’s free; and it also gives you some really nice features that the other tools do not!

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Use Google Webmaster Tools To Improve Your Website

It's free!  And whilst it may not improve your rankings on its own, Google does infer on its sign-up page that it can improve your site's visibility in Google search results.

Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google.   

To use these tools you need to create a Google Account, and once you have verified your site you will see lots of useful information that Google has about your site.

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If you run PPC campaigns on Yahoo and Bing (MSN) then it is essential you change your PPC campaign destination URLs in Yahoo and Bing to properly track visitors from paid search engines and non-paid organic visitors from your SEO campaign.

Fortunately, Google Analytics already tracks visitors from Google correctly, so one-third of your job is already done for you.

It's a bit roundabout, but this is the way to track CPC traffic from non-Google sources (e.g. Yahoo).

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Google Analytics API

We love Google Analytics.  It’s free. It’s easy to integrate into your website.  You can configure it to report on specific goals like contact form submissions or sales.  If you choose the latter you can even report on your return on investment from your website and online marketing campaigns.

Most of all we love it because it exposes a useful API which allows us to take a feed of your key reporting data into your AnalyticsSEO account.  

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