There's been a lot of furore in the SEO industry this week over the news that Google is now encrypting all search queries, resulting in (not provided) keyword data in some Google Analytics accounts soaring to 100%, a lot of SEOs having grumpy faces and a flurry of blog posts, including some nice points made by Barry Schwartz.
For most SEO Practitioners who have been in the industry for a while, they have either had doubts about taking on certain projects or have had to turn down requests that have seemed impossible altogether. The fact is, all an SEO has in this industry is their reputation.
Google's result pages have changed significantly over the past few years. We've seen the effect of Universal Search, Google Instant, Google Instant Preview and other innovations they've come up with. The most recent innovation has been the introduction of the Google Carousel.
Google is cleaning up its rankings to reduce what it considers web spam. Penguin and Panda and a whole zoo of updates can devalue the links that once helped your domain rank. If this happens to your site, you might lose a chunk of your rankings.
After two weeks away (Cornwall, and it was lovely, thanks for asking) I feel like I've missed an awful lot. I'll focus on articles and news from this week, but I'll also throw in a couple of awesome articles from last week.
It's been rather event-tastic over the past week, with the Content Marketing Show last Friday and SAScon yesterday and today - so there are a few posts on these included in my roundup this week. On top of this there has been continued debate and advice around Penguin 2.0.
There has been lots a-foot in the industry this week, even more than usual! This is just a selection some of the news and blogs that we've been reading this week, and that we hope you'll also find useful.