This is a very useful table to give you a quick overview of how your overall keyword ranking performance over time.
It shows you how many keywords have ever ranked at position 1, positions 2-5, 6-10 and so on up to 50. You can also see the total number of keywords that rank in 'Other' positions from 51 - 100. We only look for the first 100 results.
You can compare your Current Position, with Last Month and your Campaign Start position to see how things are improving.
'All Positions' is a useful number as it gives you the total number of keywords with top 100 ranks; as you optimise your site you should expect this volume to grow as you pick up traffic from more 'long-tail' keywords phrases as well as the higher volume generic keyword phrases.
This table is split between Branded and Generic keywords so you can see the impact of your SEO efforts and your online marketing campaigns on your keyword rankings.
If we included branded and generic keyword rankings together then you might get an overly optimistic view of your keyword rankings; after all it is not too difficult to rank well for your company, brand or domain name.
By looking at this table, you can evaluate how you are performing for branded as well as unbranded searches.