Whether you are an SEO agency or an in-gouse marketer using an external SEO agency, you can use this report to analyse the return you are getting on your investment in search engine optimisation every month.
To use this table to its full extent you need to enter the monthly SEO fees you are paying. You can do this by clicking on the 'Optimise' link or you can search for "SEO fees" on the 'Workload tab'. The rest of the data is then pulled in automatically from your website analytics software.
Keyword Type - Analyse the table for all keywords, or break it down to show just brand or non-brand keywords.
Total Visits - The total number of organic visits from search engines in the period.
Total Revenue - The total revenue generated from organic visits in the period (requires 'Goal' setup in your website analytics software).
Conversion Rate - The % of your visitors from natural search that converted in the period.
Conversions - The number of goal conversions from organic visits in the period (requires 'Goal' setup in your website analytics software).
SEO Fee - The monthly fees you are paying your SEO agency for search engine optimisation services.
Cost Per Conversion - The cost per month for each organic conversion calculated from the SEO Fee divided by the Total Conversions in the period.
Cost Per Click - The cost per month for each organic visit calculated from the SEO Fee divided by the Total Visits in the period.
Value Per Click - If you have configured 'Revenues' for your 'Goals' in your website analytics software then this will report on the total revenues from your goals generated from organic search engine visits in the period.