This table shows you your site's rank in search engines for each keyword for which your site is already receiving visitors. This is really useful as it helps highlight high areas of traffic potential in areas where you may not rank on the first page of the search engine results pages and yet you are still receiving reasonable search volumes. If we can help you climb up the first page chances are good that you will see a significant rise in traffic. The corollary of this is for keywords where you already rank highly and receive traffic; if the traffic levels are low then there is little point in expending time and effort in trying to rank for these keywords - unless there is a very good strategic or competitive rationale for doing so.