Measuring SEO Campaign Success

How to measure the success of your next SEO campaign

Track which SEO activities lead to improved rankings, sales conversions and sales enquiries. Set specific goals and track your progress to target over the duration of your campaign.

Imagine if none of your search engine optimisation efforts were wasted, and every hour and every penny or cent you invested in SEO paid handsome dividends?  And imagine if you could get these results more quickly than ever?

Well, whilst no one knows Google’s or Bing’s search algorithms outside of Google or Microsoft, we all speculate on the right blend of ingredients in their magic formulae.

We believe that you can develop a better picture of what works and what doesn’t, for your site and your industry, by monitoring your search engine optimization activities against site visits over time.

We also monitor other important metrics, such as sales conversions and page views.

We hope that by gaining an insight into this relationship, between different SEO tasks and results over thousands of different websites, we may be able to objectively measure (with some degree of statistical significance) what relationship exists (if any) between one or more SEO activities and real results.

This won’t tell us the search engine’s magic formulae, but it may once and for all answer questions such as, “Does a listing in the Yahoo Directory improve my ranking in Yahoo and Google; and is it worth paying for?”.

To achieve this we need thousands more sites like yours to join us.

So what are you waiting for?