Raven SEO Review

The key advantages of Analytics SEO over Raven SEO Tools are:

• Analytics SEO creates a continuous, integrated and automated SEO process for you; it is not a disparate set of SEO tools that have been glued together in one interface
• You can share in our SEO Effectiveness Research to make your SEO campaigns more successful
• We go deeper (this is very common feedback we receive from SEOs who have used both platforms) - Raven's Site Audit is moreorless a summary of identifiable issues, whereas with Analytics SEO, we go into a more granular level of detail and show you the raw data our spider has found.
• Reporting & PowerPoint exports - overall, once setup we are confident Analytics SEO requires less manual intervention than Raven and our reports can be produced in customisable PowerPoint formats (unbranded or rebranded with your own logos), branded or unbranded PDFs (like Raven) and also structured Excel.
• Track 9 Google Analytics KPIs
• Measure Brand Engagement - the percentage of pages bringing organic visits from non-branded and branded keywords
• We give you KPI benchmarks to help gauge SEO campaign success
• A structured methodical 5 Stage Process
• Automated running of your SEO projects so you do not need to re-run reports
• Facility to produce pre-sales reports for clients fast
• Agency Overview Tab gives you a helicopter view of all your accounts' KPIs
• Use of your PPC visits and conversion data in organic SEO campaigns
• Overlay Metrics plots key events such as new links against organic traffic
• Create on-the-fly link prospects based on your campaign keywords
• Import 3rd party link prospects
• You can monitor up to 4 search engines per campaign with Analytics SEO - only 1 can be setup at a time with Raven.
• Competitive Site Audit table - useful for benchmarking and setting expectations at the beginning of SEO campaigns.
• We have dynamically filterable charts and tables
• Marketplace Potential - we show you analysis of Page 1 of the SERPs for your top 25 non-branded terms.
• Review Unindexed Pages - we allow you to identify structural issues across your whole site, by showing which pages in your Sitemap are not crawlable or present within Google's and Bing's indexes.
• Keyword Ranking - we run our own keyword ranking checks (Raven from 2011 started using a third party - Authority Labs) and we capture and allow you to view the screen captures we took at the time the keyword ranking check was done
• Universal Search Analysis - we analyse the types of results appearing in the SERPs and show you the Universal Search Order and whether you are currently ranking with a video, image or shopping result, for example (Raven appear to be struggling to incorporate this within their system).
• SEO lead generation available (free for any agencies signing up on our Pro package or above) - see HowGoodIsYourSEO.com if you're not sure what we're referring to!
• Cost/Cheaper Overage charges - if you compare their Agency package with our Pro package, our overage charges are 50% the cost of Raven's 
• Users - with our platform, you can have an unlimited number of users (Raven allow 2 users on their entry-level package and 8 on their Agency package and then charge $14-$19 per addtional user)
• Training staff is easy with the systematic process and context sensitive help
• Free lifetime support and training (telephone and online), plus dedicated account management

Assess SEO Campaign ROI:

Similarities:

Both platforms have the following features:

• Google Analytics integration
• Majestic SEO integration
• SEMRush integration
• Google Webmaster Tools integration
• Custom reporting
• Email alerts
• Automated report generation
• Whitelabel support for agencies
• Webinars on new and existing features
• Scalable pricing model
• Task assignment to users
• Competitive Keyword Rankings

Features that Analytics SEO does not have

To give you a balanced picture, we should also add (at the time of writing) that there are a few features that Raven offers you that Analytics SEO doesn't.....yet!

• Firefox toolbar
• Social media monitoring and tracking (coming Q1 2012 with AnalyticsSEO)
• MailChimp integration
• Blog management
• Scraping of contact information from link prospects (being developed currently at AnalyticsSEO - ETA Feb 2012)
• Ad tracking
• Educational knowledge base (being developed)
• Research Centre (launched by Raven, Nov 2011)(being developed currently at AnalyticsSEO)
• Apple iOS app
• BaseCamp integration (but we have a major new project management coming around Feb 2012)
• User profiles (currently being developed at AnalyticsSEO)