SEO Community Research Program
Join our SEO Community Research Program!
New: July 2010: Check out our research on the state of UK business websites
We aim to track real site visitors via Google Analytics against real SEO campaign activities across thousands of websites, so that together we can build a clear picture of which SEO tasks work most quickly and effectively.
This should help everyone prioritise tasks and make more accurate predictions about how long it will take for a website that needs optimization to see an improvement in its search engine rankings.
By signing up to Analytics SEO you will benefit from insider knowledge and benchmarking research and stats that will better arm you for your day to day battle in the SERPs.
The table below gives you a current example of the kind of intelligence that a subscription to Analytics SEO brings.
The table shows Google Analytics data averaged across 1,000 websites. This page will be updated automatically daily, so do check back to see how it changes over time. As more customers sign-up for our SEO tools and we add more websites to our software this data will be enhanced and segmented further by criteria such as category, size of site, e-commerce site and so on.
We hope this will help all our customers stay one step ahead in the search engine rankings.
| GA Metrics | Average |
|---|---|
| Average Pageviews per Visit | 4.6 |
| Average Time on Site (s) | 191.9 |
| Bounce Rate (%) | 40.7 |
| Brand Engagement (%) | 52.4 |
| New Visits (%) | 62.6 |
Hopefully, the analytics metrics are self-explanatory.
Perhaps, one metric some readers may be less familiar with is 'Brand engagement'.
'Brand Engagement' measures the percentage of organic visits that are for 'brand' keywords (such as Company name, domain name and so on) and 'generic' keywords.
By separating out this data, you can ensure that your SEO campaign results are not skewed by other online and offline marketing activity.
For example, if you are running a large banner advertising campaign or email marketing campaign, you may see an increase in the volume of users searching for and clicking through to your site from the natural search engine listings using brand oriented keywords. By separating this data out, you can see the real improvement in generic non-branded keyword results as a result of your SEO campaign.
Research Benefits of signing up for Analytics SEO
- Anonymously share non-sensitive data with other non-competitive users
- Discover which SEO activities really deliver results across thousands of websites
- Find responsive Link Prospects faster than ever before
The relationship between SEO efforts and SEO results is clearly really important! We have built a systematic process and set of tools to reduce the management overhead of managing and promoting one or more websites.
We have also built Analytics SEO in such a way that we get privileged and confidential access to real Google Analytics data from your website. If you utilise our SEO Project Management tools too, then you’ll also monitor what improvements you have made and when.
With your permission, we’ll feed all this information anonymously with other site owners’ data into one big pot and try and make some sense of it.
If you share with us and the community of customers. Then we’ll share any insights back with you by publishing our findings and improving our SEO tools to help you take advantage of these insights.
We believe this could give us all a sustainable competitive advantage.
If you, like us and many others, believe that Analytics SEO could give you a competitive edge, then why not signup today.
