SEOMoz Web App Review
Comparison of Analytics SEO to the SEOMoz Web App
SEOMoz is a well respected online blog and community run by a leading US SEO company. They own their index of the web and have built a new SEO web application to house some of the features and functionality of their separate sets of SEO tools.
Analytics SEO was specifically developed to help companies manage multiple websites, and to hence save hours of time and effort running their SEO campaigns. It is an integrated solution that automates as many of the routine SEO tasks and analysis as possible.
The key advantages of Analytics SEO over the SEOMoz Web App are:
- The SEOMoz Web App is currently limited to 10,000 URLs and 250 keywords. With Analytics SEO you get a simple unlimited plan for a fixed monthly price
- SEOMoz uses its own linkscape database of the web for backlink analysis - circa 66 billion URLs. We have partnered with Majestic SEO to bring you the largest independent database of the web. Its fresh index, which will soon be updated daily, is over 66 billion URLs and its historic index is over 3 billion URLs
- Analytics SEO creates a continuous, integrated and automated SEO process for you; it is not a disparate set of SEO tools that have been glued together in one interface. Analytics SEO is, and always has been, a simple 5-stage process
- Analytics SEO makes it extremely easy to manage multiple websites, which is particularly useful for digital agencies. You can view SEO performance summary data on all your sites at once on the 'Overview' tab. As far as we can see, SEOMoz Pro has no facility for simultaneous multiple website management and reporting
- Analytics SEO is ideal for competitive benchmarking. You're provided with a competitive league table so you can quickly compare fundamental SEO factors with your competitors, estimate their traffic and estimate the potential for your market
- Integration of Google Analytics with our continuous SEO reports which mean you get additional insights and reports such as keyword potential and generic vs branded organic traffic
- If you're actively trying to acquire new links (or using a 3rd party link building company) then Analytics SEO is for you; it provides detailed statistics on your link acquisition activity
- Analytics SEO link reports are all easily accessible in one place (and are therefore highly intuitive), just click the 'Off-site' tab
- With Analytics SEO you get thorough in-depth Keyword Research. Analytics SEO picks up keywords from your competitors' site, Google Analytics, your website, and via manual addition. It will then assess the potential of each keyword
- The 'SEO Results' tab provides you with charts and tables so that you can easily see the success of your campaign over time
- Interactive, filterable charts and tables make your data more readable
- You can run multiple simultaneous campaigns for the same website - ideal for large sites or multi-national companies
- Analytics SEO supports over 30 countries
- Universal search keyword analysis - you can identify keyword opportunities to help you optimise for video and image search
Features which the SEOMoz Web App is missing
Here are some really useful features which we have not seen in SEOMoz Pro:
- Management of multiple websites at once
- Competitive league table and benchmarking
- A structured, methodical 5-stage SEO process
- Fully interactive, filterable tables and charts so you can manipulate your data and make it more readable
- KPI benchmarks to help gauge SEO campaign success and tracking against targets
- Measure Brand Engagement - the percentage of pages bringing organic visits from non-branded and branded keywords
- Customisable PDF reports
- Download MS PowerPoint reports in seconds with your branding
- Create on-the-fly link prospects based on your campaign keywords; no need for an Open Site Explorer
- Automated link prospect generation based on your site's keywords
- Import 3rd party link prospects
- Integrated link analysis with historical tracking and competitive SERPs analysis
- Universal search keyword analysis to help you identify keyword opportunities in local search, news, social media, video and image searches
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SEOMoz Web App vs Analytics SEO
There are many different SEO tools and software packages, so this table focuses on the differences between the two:
*Fair usage policy applies
|
Feature |
SEOMoz Pro |
Analytics SEO |
|
Charts and tables |
Basic |
Interactive, filterable, user-friendly |
|
Keyword ranking across multiple search engines |
Up to 3 |
Up to 4 |
|
Competitor tracking |
Up to 3 |
Up to 5 |
| Spidering & crawl errors | Up to 10,000 | Unlimited |
|
Backlink tracking |
Up to 10,000 |
Unlimited* |
|
Keyword tracking |
Up to 250 |
Unlimited*Can also add keyword competition and search volume data from Google |
|
Keyword ranking |
Shows only top 50 |
Can show up to top 100 |
Features that Analytics SEO does not have that SEOMoz does
Okay, so we're not perfect, but we're improving our software every day!
- Firefox and Chrome toolbar
- Linkscape - SEOMoz's own database of 40 billion URLs. We have integrated with Majestic SEO, the world's largest link database with over 3 trillion URLs. Its fresh index (updated daily)alone is over 40 billion URLs
Footnote: We like the SEOMoz guys and believe they contribute a lot to the SEO community, so do check them out and compare our SEO web apps.