SEOMoz Web App Review
Comparison of Analytics SEO to SEOmoz
SEOMoz is a well respected online blog and community run by a leading US SEO company. They own their index of the web and have built a new SEO web application to house some of the features and functionality of their separate sets of SEO tools.
Analytics SEO was specifically developed to help companies manage multiple websites, and to hence save hours of time and effort running their SEO campaigns. It is an integrated solution that automates as many of the routine SEO tasks and analysis as possible.
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SEOmoz vs Analytics SEO
| Platform type and UI | SEOmoz | Analytics SEO |
| Platform | SaaS | Saas |
| Windows Compatible |  |
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| Mac OS Compatible | |
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| Linux Compatible | |
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| UI Languages | EN | EN | FR | SWE | Hebrew |
| Customisable UI |  |
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| Rebrandable UI | |
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| Campaign Management | ||
| KPI setting and measurement | |
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| Multi-site campaign oversight | |
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| Project Management features | |
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| # Users | Limited | Unlimited & Free |
| User & Permission control | |
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| Keyword Research and Reporting | ||
| Keyword Research | |
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| Keyword Suggestion | |
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| Universal Search Analysis | |
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| Authorship Analysis | |
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| Keyword Ranking | Limited | Unlimited & Automatic* |
| Ranking Frequency | Weekly | Weekly |
| Keyword ranking | Shows only top 50 | Can show up to top 100 |
| Keyword tracking | Up to 300 on Basic | Unlimited* |
| Search Engines per Campaign | 3 | 4 |
| On-Site Optimization | ||
| Site Auditing | |
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| Spidering & crawl errors | Up to 10,000 | Unlimited |
| Unindexed Page Reporting | |
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| Landing Page Analysis | |
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| Page Level Reporting | |
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| Site Structure Analysis | |
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| Meta Data Analysis | |
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| Missing Alt Tags | |
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| Outbound Links | |
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| Thin Content Analysis | |
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| Keyword Density Checking | |
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| XML Sitemap Generation | |
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| Market Insights | ||
| Competitor tracking | Up to 3 | Up to 5** |
| Brand Engagement Reporting | |
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| SERP Page 1 Analysis | |
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| ROI Reporting | |
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| Competitive Gap Analysis | |
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| PPC Insights | |
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| Off-Site Optimization (Link Building) | ||
| Link data source | In House (OSE) | Majestic SEO |
| # Backlinks tracked per campaign | Up to 10,000 per account | Up to 50k per campaign, but unlimited overall*** |
| Link Quality Analysis | |
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| Anchor Text Analysis | |
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| Competitive Link Analysis | |
Free & Automatic |
| Link Prospect Suggestions | |
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| Link Building Progress Reporting | |
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| Social Media Integration | ||
| Social Account Monitoring | |
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| Landing Page Analysis using Social Media Metrics | |
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| Link Building using Social Media Metrics | |
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| Reporting | ||
| Custom Report Design | |
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| Chart Types | Line | Line | Bar | Stacked Bar | Pie | Grid |
| Export to CSV | |
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| Export to PDF | |
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| Export to PowerPoint | |
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| Whitelabeling & Rebranding | |
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| Automatic Report Scheduling | |
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| Email Alerts | |
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| Report Archiving | |
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| API Available | |
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| Service & Support | ||
| Support & Training | Limited | Lifetime |
| 1 to 1 Account Management | |
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| Online Training | |
Unlimited |
| Face to Face Training (UK) | |
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| Trial Account | |
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| 30 Day Money Back Guarantee | |
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| Freemium Account | |
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The key advantages of Analytics SEO over the SEOMoz Web App are:
- SEOMoz is limited to 10,000 URLs and 300 keywords. We offer you a simple unlimited plans for a fixed monthly price
- SEOMoz uses its own linkscape database for backlink analysis (circa 66 billion URLs). We have partnered with Majestic SEO to bring you the largest independent database of the web. Its fresh index has over 240 billion URLs and its historic index contains data for over 4 trillion URLs
- We offer you a continuous, integrated and automated SEO process for you; it is not a disparate set of SEO tools that have been glued together in one interface
- Our platform makes extremely easy to manage multiple websites, which is particularly useful for digital agencies. As far as we can see, SEOMoz Pro has no facility for simultaneous multiple website management and reporting
- Analytics SEO is ideal for competitive benchmarking
- Integration of Google Analytics with our continuous SEO reports which mean you get additional insights and reports such as keyword potential and brand vs non-brand organic traffic
- If you're actively trying to acquire new links (or using a 3rd party link building company) then Analytics SEO is for you; it provides detailed statistics on your link acquisition activity and allows you to filter relevant link prospects using any one or more of 15 Majestic SEO link metrics and 7 Social Media metrics
- With Analytics SEO you get thorough in-depth Keyword Research. Analytics SEO picks up keywords from your site, your competitors' sites, Google Analytics, Google Webmaster Tools and Google and Bing Suggest (plus, of course, lists can be manually uploaded). It will then automatically assess the potential of each keyword
- The 'Results' tab provides you with charts and tables so that you can easily see the success of your campaign over time and these are interactive so you make your data more readable and customisable
- You can run multiple simultaneous campaigns for the same website - ideal for large sites or multi-national companies
- Analytics SEO supports over 90 search engine variants for keyword ranking checks
- Universal search keyword analysis - you can identify keyword opportunities to help you optimise for video and image search - this now includes automatic Authorship analysis
Features which the SEOMoz Web App is missing
Here are some really useful features which we have not seen in SEOMoz Pro:
- Management of multiple websites at once
- Competitive league tables and benchmarking
- A structured, methodical 5-stage SEO process
- SERP screenshot captures
- Fully interactive, filterable tables and charts so you can manipulate your data and make it more readable
- KPI benchmarks to help gauge SEO campaign success and tracking against targets
- Measure Brand Engagement - the percentage of pages bringing organic visits from non-branded and branded keywords
- Customisable PDF reports
- Download MS PowerPoint reports in seconds with your branding
- Create on-the-fly link prospects based on your monitored keywords; no need for an Open Site Explorer
- Import 3rd party link prospects
- Integrated link analysis with historical tracking and competitive SERPs analysis
- Universal search keyword analysis to help you identify keyword opportunities in local search, news, social media, video and image searches
- ROI campaign reporting
- Organic vs PPC analysis (by keyword or campaign)
- Free SEO lead generation for SEO agency customers - see http://howgoodisyourseo.com
- Face to face training (only for UK customers - T&Cs apply)
Best endeavours are made to ensure that this data is accurate. If you have any comments to make on the comparison, by all means let us know by emailing feedback@analyticsseo.com.
* - Usage Charges will apply if you exceed your account limits
** - unlimited campaigns feature allows you to have unlimited competitive data against one site!
*** - includes free Competitive Link Data
Features that Analytics SEO does not have that SEOMoz does
Okay, so we're not perfect, but we're improving our software every day!
- Firefox and Chrome toolbar
- Over Social Media account tracking (although we do now show 7 Social Media metrics in both the Most Popular Landing Pages component and the Link Building sections)
- Linkscape - SEOMoz's own database of 60 billion URLs. We have integrated with Majestic SEO, the world's largest link database with over 4 trillion URLs. Its Fresh Index (updated daily) alone is over 240 billion URLs
Footnote: We like the SEOMoz guys and believe they contribute a lot to the SEO community, so do check them out and compare our SEO web apps.
If you have any comments to make on the comparison, let us know by emailing feedback@analyticsseo.com.
Take a look at our packages or try the software for free (no credit card needed)