Analytics SEO gives an easy overview of my websites' competitive performance. In a highly competitive market - this is just what I needed to become better and more aggressive. In my online marketing warfare instead of spending time doing this manually from time to time I get an ongoing competitive SEO analysis and benchmarking against my competitors. This is what I like most of all. When I log in the work has been done automatically. I don't have to spend time or use my valuable time doing this from scratch every month. This makes it easy for me to track competitors’ links and piggyback off their SEO Campaigns. I have actually learned a lot about my competitors linking strategies by following their growth in inbound links over the last three months. Now it's my turn to strike back;-) There are other features I'd like to emphasize, its user friendliness, and the awesome to do list feature, the fact that I can give my feedback to the developers on the spot too makes a difference.
If I contribute, I know the tool will become better. That's why I want others to use it as well: This is a great framework for a strong SEO community;-)
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