What is Analytics SEO?
Analytics SEO Overview
Analytics SEO is a comprehensive suite of online search engine optimisation tools that integrates with Google Analytics.
It makes managing one or more SEO campaigns easier than ever as it automates many of the important SEO tasks and activities you regularly need to run if you want to build a better more successful website.
Analytics SEO also incorporates many advanced features and reports to help you make better decisions about your SEO campaigns and changes you need to make to your website.
SEO Marketing Process
We believe that users and search engines both like sites with great tools and content that is updated frequently.
We set out to devise an effective SEO marketing process, and a set of tools to support this process, that help site owners create better websites.
For us, the SEO Process is one of continual improvement and refinement. This is something we refer to as the ‘Slight Edge Philosophy’; if you can make small incremental improvements in most aspects of your online business then you can expect big improvements in results relative to your competitors.
Gain a Competitive Advantage
We hope Analytics SEO gives site owners a competitive advantage and helps them create and manage websites that are; user friendly - easy to navigate, well structured and nicely laid out; and search engine friendly – relevant keyword friendly structure to URLs, headings, on-page copy, meta tags and more.
Analytics SEO tracks your competitors’ websites and SEO activities, and tells you how you compare.
At the start of your SEO Campaign you can benchmark your position in a competitive league table showing the relative strength and traffic of your website for the keywords you want to rank for.
You can see how many pages your competitors have and how many other sites link to them.
Better still you can piggyback off all your competitors’ online SEO activities, by using our link building project management tool which lists all the websites that link to your competitors.
Our 5 Stage SEO Process
Our plan is to give the site owner a continuously updated view of his competitive position and a set of tailored tools, advice and support services that help him gain a competitive advantage.
There are 5 main parts to the SEO Process and Analytics SEO is based on these 5 Stages:
.gif)
Stage 2 – Keyword Research & Competition
Stage 3 – On-Site Optimisation
Stage 4 – Off-Site Optimisation
You can see examples of the reports, insights and suggested tasks for each stage of the process by clicking on the relevant links above.
3 Support Tools– Dashboard, Workload, Community
Surrounding these stages of the process are more support functions to help you manage your optimisation easily;
Dashboard is a quick summary of all key SEO insights on one screen;
Workload Manager is a SEO Project Management tool that helps you manage, organise and delegate your SEO tasks and is especially useful for tracking all your external link building activity.
Community Intelligence is a feature that allows you to opt-in to share your analytics and SEO data anonymously. We then use this data to undertake statistical SEO research to prove which SEO tasks produce the best results for your SEO campaigns.
