Why use Analytics SEO to manage your SEO campaigns?

What can Analytics SEO do for my business or website?

Over time it can help you make better investment decisions about your website and your SEO campaigns.

It will give you a competitive edge as it gives you a clear picture of what your need to do to beat the competition.

It will save you considerable, time, money and effort in optimising your website.

If you manage more than one site as an individual SEO Consultant or agency, then it should improve your margins as you spend less time running ad-hoc reports and more time analysing the effectiveness of your SEO campaign and planning what to do next.

If you are an in-house SEO marketing manager responsible for your company’s website(s), then welcome to the tool that will get you your next promotion!

How does it work?

You setup an account for your website and a specific SEO campaign.  You can even have multiple campaigns running at the same time, targeting different keywords and different parts of the site.

If you have Google Analytics then you can securely enter your user credentials so Analytics SEO can talk to Google Analytics.

You then need to walk through the 5 Stage SEO Process, step by step following the task indicated on the screen.

Take a look at the data and reports.  Read the help and advice sections which inform you of the relative importance of each task and what course of action you have.

Make decisions about which campaign keywords you want to rank for and start link building – or ask someone like us to do this for you.

Measure and analyse your progress.  Refine your approach.  Start the process again.

What do I need to use the tool?

An Internet browser, a website and a credit card!

Do I have to have Google Analytics on my website to use the tool?

No you do not. But it will be much more powerful if you do so.  Couple Google Analytics data with Analytics SEO and you get additional insights and reports such as:

Keyword Potential

Analyses keywords which are already bringing you some traffic and highlights keywords with large potential volumes and ranks them by the strength of the competition.

Keyword Ranking

You can track rankings across up to 4 search engines in one go; for example, you may want to track one keyword in 4 engines, or, you may want to track 10 keywords in one engine. It's flexible- just click on and off the series' names and see exactly what you want. Use the 'Show Dates' filter to choose the time period.

 As well as the charts, our tables are also dynamic. This means you can:

• See the total number of records
• See up to 500 records at once, and page through results without re-loading the page
• Sort the table (without downloading to Excel!)
• Filter each column using built-in drop-down filters
• Search the table by typing in the search field

Organic Visits and Activity

You can overlay your SEO activities against your organic site visits and see which activities are producing improvements in your ranking results.

Summary of Keywords by Visits

This allows you to keep track of fluctuations in the number of visits each keyword brings to your site over time.  It is useful for identifying the keywords that have the biggest impact on your site.

Interactive Charts

As mentioned above, all our charts are filterable, which means you can select the data you want to see on each chart. This means each chart is highly readable; as you check series' on and off, the chart will automatically adjust to the optimum scale to display the data as clearly as possible.

In addition, you can select a date range. That means you can choose to view your chart across various time periods, for example your whole campaign, or just the last month. Of course, you can print these interactive charts too.

Another great feature the charts have is the addition of tooltips on each point and series. The tooltip follows your mouse movements over the chart, making it easy to see exactly what's going on at each point.

Interactive Tables

Filterable tables make it easy to interrogate your data. For example, in the Fix Page Structure Issues table, if you want to see all pages containing the word 'golf', simply type "golf" into the 'Page' search field and press <enter>.

This can also be used to find SEO-unfriendly meta data, for example data that is too short, too long, duplicate or missing; simply select what you want to filter from the 'Status' drop-down.